Case study
Cover of this vibe magazine issue features a medium long
shot of usher that captures the whole theme of him standing in front of an air
jet and interoperates that he is a jet pilot. This shows that he is a hard man
and hardworking which reflects onto his real job which most people are familiar
with.
The fact that Usher is walking down the runway builds up the persona of him being a worldwide star
in addition to this there are no other people in the shot this reinforces the
quote “there is no competition”
He is looking straight at the reader which establishes a
relationship with them. However he is wearing glasses which maintain the view
of being superior.
Page layout:
The same bold yellow and white font has been used throughout
the use of lower letters gives the issue an informal effect the colour yellow
is a relaxed colour which adds to the connotations of youth.
The text links the central image to the topics of the
article about usher.
Cover lines important eye catching information is put up attract
the audience’s attention and entice them to buy the magazine. Names are put in
yellow to stand out from the rest of the text to also catch the reader’s
attention letting them know that the magazine also contains articles about the
celebrity.
Language:
Words like no
competition, celeb, crazy, young and reckless appeal to the reader and make
them feel the advice and information in the magazine is relevant to their own
lives.
All the text on the cover page is written as conversation
making the reader feel that he/she is directly spoken to making the reader
feeling important.
It is also written short sentences which make the magazine
sound fast paced, like the music industry this also adds to the magazines goal
which is to keep the audience interested.
Again the image of usher is taken as long mid shot this is
so the reader can see the whole of usher dressed in designer wear which shows
of his status in the music industry.
Usher is standing boldly with his hand in his pocket and sunglasses on
which reflects his calm and relaxed vibe
The shirts tucked in halfway and halfway unbuttoned this
usher a rough and careless look which also interoperate that he isn’t afraid.
The background of this image is also very gloomy which makes
usher stand out even than he already is.
Page layout:
The text on the left hand side is written simply but small
compared to the image of usher this highlights the focus on usher.
The features again
are written in short and snappy sentences so the magazine doesn’t reveal too
much so it grabs the reader’s attention and entices them to read to further on
into the magazine.
Language:
The Writing down the left is written in a simple font the
language is also colloquial which makes it easier for reader to take in and
more appealing for the reader.
Image:
The striking image of usher portrays usher in a calm and
relaxed way as he exhales smoke in a seductive way.
His clothing makes him look casual and laid back but his
cigar and watch still indicate his wealth and power.
In this image usher is wearing denim shirt which is branded
by G-star RAW which is a high end designer clothing company which produces
fashionable urban clothes. This could also portray the magazine as a current
fashionable magazine as it feature’s someone who highly into fashion and also
represents it.
Ushers facial expression makes him look influential which
could mean he is making smoking look powerful.
Page layout:
The right side of the double page spread looks very dull as
it just as chunks of writing which isn’t very appealing to some people so
setting the writing out in this way maybe wasn’t the best way. The large
sections of text make it daunting to read and look at but the small headed sections
with bold subtitle make it more digestible for the reader as it is slightly
more organised and broken up. This page contrasts to the large image as it
looks busy and on-going, compared to the picture that’s laid back and relaxed.
Language:
The quote on the image of usher stands out from the
background and makes the reader want to carry on reading the interview.
The quote from usher shows the audience his intentions
within the music industry. Within the interview usher uses slang which gives
the audience an informal register
This is issue of XXL magazine features two well-known artist
(50 cent and Soulja boy) within the hip hop music industry.
The two artists are placed in front of the magazine logo
which shows there power and status. This is beneficial for both artists and magazine
as they both advertise each other the audience as powerful.
The two artists are looking directly at the camera which
makes it look as if they are looking at the reader. This makes the reader feel
important as it may feel like anything said in this magazine is directed
towards them.
The artist on the left has covered his whole face but his
eyes showing the direct gaze towards the reader.
This makes the artist look mysterious, this draws the
reader’s attention and entices them to read on to find out who he really. This
also makes the reader really question if it is really 50 cent because everyone
knows 50 cent is heavily tattooed.
The head wrap causes 50 cent to have some sort of shadow
under his eye’s he also has his left arm
in a position wear his left bicep is exposed. This gives the cover an
intimidating look.
The artist on the right (soulja boy) is wearing three big
chains accompanied by a huge watch and bracelet. These items show status and
power as his jewellery is covered diamonds and gold. Soulja boy is also wearing
a Gucci belt which is designer brand that sell fashionable clothes this could
also mean that Soulja boy is a role model for fashion. Soulja boy is topless in
this exposing his tattoo’s which is beneficial for the reader as it gives him
more to look at.
50 cent has his arm around Soulja boy which interoperates
that they have a bond. It also looks like 50 cent is some sort of icon to Soulja
boy is beneath 50 cent in terms of height which could also mean that without 50
cent there wouldn’t have been Soulja boy.
The layout of this magazine issue is very simple. There is a
use of large white space in the background of the photo. The background of this
photo is actually a backdrop. This all adds simplicity to the magazine which is
a good thing as it draws attention to the two male models.
These two male artists may be the reason why the rest of the
magazine is so simple/plain meaning having these two artists on your front
cover is enough.
Most of the cover lines as well as the masthead are all
aligned on the left hand side to the magazine cover showing consistency
throughout the whole magazine which also gives the magazine a professional
look.
The colour scheme of this issue is red, white and black which
50 cent compliment as he is wearing a white vest and a white head wrap which
both go with background. Both artists are wearing dark jeans but it doesn’t
clash with other colours.
The masthead is colour in red. Red is a very bold colour and
eye-catching so the colour helps the mast stand out which interoperates its importance.
Language:
The magazine is very simple so the amount of text present is
limited. The amount of text demonstrates that this is a more visual informative
magazine. This makes it much easier for audience as not everyone likes reading.
The cover line on the bottom left hand side of the magazine
cover is a colloquial statement which the target audience may be able to relate
to as they might sometimes might use this dialogue.
Some could argue that this cover line addresses certain
members of the audience even though it doesn’t have a direct mode of address to
the audience.
Image:
The main image again is of the well-known hip hop artist’s
50 cent and soulja boy.
The rappers are both again looking directly at the reader
which makes him/her feel important (mode of address) simply because not one but
two rappers are paying attention.
The two artists are in a back to back position which could
interoperate that they have each other’s backs meaning there is a strong bond (trust).
In this image 50 cent is bigger than soulja boy but yet
still he has his back turned so he has to turn around to look at the reader.
This could mean that he’s coming back and isn’t afraid his face anymore so XXL
could be telling us that 50 cent is back.
Layout:
The colour scheme of this page is the same as the front
cover. This shows how consistent XXL magazine is. The layout of this contents
page is very simple. The contents page also contains more detailed information
compared to magazines such as vibe. XXL has also got its own unique selling
point as they called their contents page the’ A-side’ rather than the old
fashioned ‘contents’ .
All the text is located the left hand side of the page and
then the image is located on the right. This is so the reader’s attention is
drawn straight to the image after reading the text. The fact that XXL named
their contents page ‘A-side’ gives them originality which is also exclusive to
the magazine because it enables the reader to identify which magazine they are reading.
This makes it a trademark.
Language:
The tittle ‘the a-side’ is written in lower case meaning its
giving an informal approach to the audience. The features list is written in
one column on the left side of the page but it has been split into two
different sections by a thick black line. This separates the information into
smaller bits which makes it easier for the reader to take in when reading the
text.Like vibe the crossheads in XXL are in capital letters and are in bold
font meaning they’re important bits of that subject/feature. This also draws
the reader attention to read more about the subject /feature.
On the top of the page the first number is bigger than all
the other indicating that this topic is more important or the main feature in
the magazine. This also allows the reader to gain quick access as he or she
would have already seen the main feature on the front cover.
Image:
This DPS contains an image of 50 cent with his head wrapped
up again just like the front cover but this time he’s alone but yet again he
still every feature on his face covered apart from his eyes. He is also looking
straight at the reader meaning anything that is said within this article is
directly aimed at the reader (mode of address.
50 cent has both of his biceps exposed which give the image an
intimidating look.
The model’s is very simple but striking which manages to
catch the reader’s attention. This image relates to the whole magazine because
it’s a genre of hip hop and as we all know hip hop is a very wild and striking
industry so the audience would there information quickly and easily accessible
(instant gratification).
Layout:
The layout of this double page spread follows a conventional
layout. This is when the main heading is on the top right hand side of the DPS and
the picture is on the left side. The writing starts from the top right
underneath the heading and contuse all the way down to the bottom of the page. The
effect
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